The Book

What do termites and architecture have in common? Music records and airlines? And what does any of this have to do with healthcare, card games or cooking?

Most of us would assume nothing. But out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, Frans Johansson takes us on a fascinating journey to the Intersection: a place where ideas from different industries and cultures collide, ultimately igniting an explosion of extraordinary and new innovations. The Medici Effect has been translated into 17 languages, and its influence around the world keeps accelerating.

Reviews

One of the "Best Books on Innovation"
- BusinessWeek

“One of the most insightful books on managing innovation I have ever read.”
– Clay Christensen, author, The Innovator’s Dilemma

“Bold and original!”
– Tom Freston, co-President Viacom (former CEO of MTV)

“Masterpiece!”
– CIO Magazine, Sweden

“A Work of Art … If you can't read it and come up with at least a minor Mona Lisa or two, you're not trying.”
– Entrepreneur Magazine

“He's written the book dozens of business school professors meant to write, but couldn't.”
– Washington Post

“There is a good deal that managers can draw from this collection of ideas.”
– Financial Times

“Frans Johansson has authored a sparklingly good book.”
– ManyWorlds.com

“The Medici Effect stands apart as a book that covers fresh ground, and does so in a very engaging way.”
– InnovationTools.com

“Best innovation book of the year.”
– Dave Pollard, blogger, How to Save the World

"Drop what you’re doing and read it!"
– Gil Amelio, former Chairman & CEO Apple & National Semiconductor

"This is an amazing story, well told and entertaining. The timing of The Medici Effect could not be better."
– Gary Moore SVP, Advanced Services, Cisco Systems, Inc.

“Through the many illustrative examples, the arguments of The Medici Effect become ever more compelling.”
– The Citizen-Times

"As I look at the exploration of Mars through the lens The Medici Effect offers, I see pathways ahead that were previously invisible, and possibilities that we must consider. Any book that has this effect on anyone is far more than a good read. "
–Dr. James B. Garvin, Chief Scientist, NASA Mars Exploration Program