What People are Saying...


“Drop what you’re doing and read it!”
– Gil Amelio, former Chairman & CEO Apple & National Semiconductor

“Bold and original!”
– Tom Freston, co-President Viacom (former CEO MTV)

“Masterpiece!”
– CIO Magazine Sweden

“One of the most insightful books on managing
innovation I have ever read”
– Clay Christensen, author The Innovator’s Dilemma

“He's written the book dozens of business school professors
meant to write, but couldn't”
– Washington Post

“There is a good deal that managers can draw from
this collection of ideas”
– Financial Times

“A Work of Art…If you can't read it and come up with
at least a minor Mona Lisa or two, you're not trying.”
– Entrepreneur Magazine

“Frans Johansson has authored a sparklingly good book.”
– ManyWorlds.com

“The Medici Effect stands apart as a book that covers
fresh ground, and does so in a very engaging way.”
– InnovationTools.com

"This is an amazing story, well told and entertaining.
The timing of The Medici Effect could not be better."
– Gary Moore SVP, Advanced Services, Cisco Systems, Inc.

“Best innovation book of the year.”
– Dave Pollard

"As I look at the exploration of Mars through the lens
The Medici Effect offers, I see pathways ahead that were
previously invisible, and possibilities that we must consider.
Any book that has this effect on anyone is far more than
a good read. "
– Dr. James B. Garvin, Chief Scientist, NASA Mars Exploration Program

“Most inspirational innovation book of the year.”
– Evelyn Rodriguez

“Through the many illustrative examples, the arguments
of the Medici Effect become ever more compelling.”
– The Citizen-Times