The idea for The Medici Experience came out of my strong desire to avoid just having a whole lot of talks with panels and keynotes while the audience sits still and does little. Instead I am imagining bringing 100s (even thousands as we scale) of people together from different backgrounds and disciplines within a region and have them work together to unleash an explosion of transformational ideas related to their day-to-day efforts, and then move as far along as possible towards making the best ideas happen. All in one intense, fast and furious day.  Everywhere I’ve done this it’s been extremely successful – whether within corporations or for the public such as our event in Trinidad earlier this summer.

Anyway – hope you can join us! We are doing this for the city of San Jose and so the fee is a very reasonable $195 to get a chance to interact with others looking to innovate and a chance to hear me present some of the fundamental aspects of Medici Effect theory.

See below for some indication of the energy that will follow!

Those of you that weren’t there – which would be the majority of you – here follows a little summary and some reflections: Frans mentioned that much was different from other conferences. One such thing was everybody’s direct involvement; speakers and panel experts were participating in all exercises and table discussions. It was like a live version of The Medici Effect and it was actually difficult to make people stop talking.

Speaking of the book – we are very happy that two researchers from The Medici Effect spoke at the conference: Eric Bonabeau, chief scientist at ICO Systems was on a panel and Lina Echeverria, Vice President at Corning research lab made a speech. Bonabeau’s swarm intelligence is a core example in the book but here he described his new research – constantly at intersections and constantly innovative. (His work is so intriguing that he had to convince the listeners that he wasn’t joking.)

Frans started, establishing the theme with his intersectional innovation speech. He also took several opportunities to point out how excited he was about the whole event (as if we couldn’t tell.) And it really was exciting – I enjoyed every single second of every speech that followed. That is saying a lot but I am quite sure that everyone in the audience felt the same.

Lina Echeverria talked about the role passion has for breakthrough research and how it is managed for successful innovation at the Corning lab. Omar Hijazi, CEO of Dubai-based Tejari, described Dubai as an intersection point of the east and the west and provided us with that perspective on global economy; he showed with facts and examples how the markets of Asia, Africa and South America are gaining momentum and that there is a lot to learn from them. He also pointed out that these emerging markets are massively underestimated in Europe and the US . (That made people talk during the break, by the way.) A Panel from Nike, moderated by Gina Warren, explained how they take inspiration from Batman and Native American art to create and market trend-setting sports products. Author Matt Mason used smurfs in computer games, colourful sneakers and illegal radio to describe how piracy in the information age has an important role to play for innovation since it catalyses creativity.

Lim Chin Wah, the passionate CEO of Genesis Education Holding in Singapore added an Asian perspective and explained why education is so important in Singapore: Since they don’t have any other resource than people they depend on knowledge, skill, ideas, innovation and entrepreneurship. We also had the privilege of hearing former President of Ecuador, Jamil Mahaud, sharing his unique experiences; he reflected on solutions, successes and failures from a very personal point of view and really captured the listeners. Jay Lenstrom, CEO of Radiate Group, described how intersectional teams are needed to create marketing campaigns that people don’t expect and won’t forget. Ted Childs, the former Vice President of IBM’s Global Workforce Diversity, explained how diversity is crucial for business performance. He was also very critical of the performance of the American school system and it struck me that an intersection with ideas from Singapore could be a way of treating some of the problems he sees. The closing keynote speaker was Nick Donofrio, Executive Vice President of Innovation at IBM. Like many other speakers he stressed the global perspective and talked about using resources and innovation to improve quality of life in developing countries. This is usually regarded as a moral issue, but according to Donofrio it is an extremely important business issue.

There!

Again, we want to thank ALL participants for contributing! Your creativity was crucial for the success of this experience. We are looking forward to mixing new perspectives together with you at The Medici Summit 2009!

/Kristian Ribberström